Whitepaper - Bridging the gap between sales and marketing

June 14, 2011

Are your sales and marketing organisations perfectly aligned or poles apart? Learn how to bring them together without the high cost or restructuring.

Very few companies see sales and marketing as collaborative functions. Some have business processes that are very sales-drven, while marketing is the dominant force in others. It can be hard to know where one role ends and another begins. This ambiguity and lack of integration creates a fundamental problem: The misunderstandings and missed opportunities always affect overall business performance.

How can companies bring about greater cohesion between the two functions, maximise their return on sales and marketing assets and increase conversions? This Market Makers paper explores how to effectively bridge the gap between sales and marketing without the cost or upheaval of reorganisation.