Whitepaper: Building a healthy B2B sales pipeline

May 7, 2014

It’s no secret that when it comes to business growth, lead generation is at the top of the B2B agenda. But before you consider investing in a lead generation campaign, it is worth assessing your process for qualifying, nurturing and maximising your current leads.

So before you start engaging with your fresh leads, make sure you follow these three simple steps detailed by Lead Forensics to ensure your current sales and marketing pipeline is in its best shape.

Summary

Topic

Marketing automation

Pages

6

Size

0.3 MB

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