Whitepaper: Building a lean, mean sales and marketing organisation

January 21, 2014

In these uncertain times, the last thing that you’ll want to do is cut marketing budget and activities and stop attracting new customers. Sales and marketing alignment has been climbing the business agenda ever since an Aberdeen Group report in December 2011 named them the new ‘power couple’.

This whitepaper explores new approaches that are needed to deliver this alignment.

Summary

Tomorrow People

Topic

Inbound marketing

Pages

4

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