Whitepaper - Business marketing face-to-face

May 30, 2012

The once predictable world of B2B marketing is changing with more channels, fast developing technologies and the expectation that everything and everyone is accountable. Despite these challenges the root of business marketing remains the need to find, develop and maintain relationships.

Business Marketing Face to Face, by Scot McKee and Chris Fill, is anchored to two main principles: generating demand and building fruitful marketing-based relationships. The authors bring a wealth of real-life experiences and examples to guide the reader through the exciting, evolving world of B2B marketing.

You can download the first chapter of the book for free here, and readers of B2B Marketing get a 15% discount on the book by quoting B2BMagOffer2012 when you order the book at www.goodfellowpublishers.com (RRP £29.99).

Summary

Topic

Customer insight
Customer insight

Pages

31

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