Whitepaper - BuyerSphere: The Rise of the Digital Native
This whitepaper explores the concepts of Digital Natives and Digital Immigrants and explains why this digital divide exists and differences in the attitude and behaviour of the two groups.
This study looks specifically at the differences that emerged within our B2B buying group and try to determine what it means for B2B marketing.
It also looks at the fundamental social shift that happened the last time a new technology created a significant divide between generations-with the introduction of television.
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