Whitepaper - Connecting with the B2B buyer
As buyers become more blind to marketing communications, how can you make sure the information they do see is influential to their decision making process?
Eighty-seven per cent of B2B buyers carry out research before choosing a supplier. Are marketers doing enough to actually reach buyers and not just communicate at them?
This whitepaper investigates how digital is changing the B2B buying journey, and identifies how businesses can use marketing channels to bypass the traditional cycle, convert more leads and generate a higher ROI.