Whitepaper: Creating ideal customers

March 30, 2015

Seventy-five per cent of CEOs want marketing to focus more on ROI. As a result, CMOs are facing a dilemma: they have to find ways of constantly attributing revenue to efforts while focusing on driving their company forward into the digital age. The key challenges lie within the ever-growing number of digital channels and systems – customers are becoming frustrated by the lack of personalisation and inconsistencies throughout these channels. 

This whitepaper from Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower modern marketing teams to deliver personalised customer experiences across each channel.

 

Summary

Topic

Content marketing
Data
Marketing automation
ROI
Social
Strategy

Pages

4

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