Whitepaper: Creating ideal customers
Seventy-five per cent of CEOs want marketing to focus more on ROI. As a result, CMOs are facing a dilemma: they have to find ways of constantly attributing revenue to efforts while focusing on driving their company forward into the digital age. The key challenges lie within the ever-growing number of digital channels and systems – customers are becoming frustrated by the lack of personalisation and inconsistencies throughout these channels.
This whitepaper from Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower modern marketing teams to deliver personalised customer experiences across each channel.