Whitepaper - Creating Pipeline Value
Most sales leaders are obsessed with the sales pipeline. They also typically place on marketing the imperative of generating leads to fill the pipeline onto marketing departments.
Many sales leaders do not use a consistent methodology to track, measure, and value their pipelines. Often the difference between a lead and a qualified opportunity becomes blurred and pipeline values routinely become overstated.
By implementing some basic best practices you can establish pipeline standards that are understood by the entire organization and give you the greatest visibility of your real pipeline value.
About your personal data
When you view this content, your data will also be shared with our trusted partner IRSMarketing who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy.
Summary
Topic
Pages
About your personal data
When you submit your details in order to access this content, your data will also be shared with our trusted partner IRSMarketing who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy