Whitepaper - Developing a content marketing strategy

April 26, 2011

If content is king, then context is queen. With all forms of content, it has to be relevant to its intended target audience if it’s going to be viewed, engaged with and add value to the brand experience.

This whitepaper explores the latest techniques for content marketing, looking at everything from a Tweet to a whitepaper, developing a strategic plan, successful content creation, channel integration and the pitfalls to avoid.



Demand generation




0.5 MB

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