Whitepaper - Email: The best lead generation channel
Learn how to optimise email performance and take your analytics to the next level with this Lead Forensics whitepaper.
42% of businesses stated email is their best-performing lead generation channel in a recent benchmark report by B2B Marketing. And email marketing is still set to grow as a channel - 75.8% of marketers say they're using more email now than they were three years ago and investment in email marketing is set to increase by 18% from 2010 to 2014.
So how can you keep content fresh and achieve stand out to ensure you continue to deliver leads for your business in a channel that's so oversubscribed? This whitepaper will show you.