Whitepaper: Email Marketing vs Marketing Automation

October 22, 2013

Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?

This Gleansight Deep Dive assesses the benefits and tradeoffs of email marketing and marketing automation, comparing the core features of each, whilst examining the potential usability of marketing automation for small and medium-sized businesses and weighing up the financial opportunities it presents.



Marketing automation
Demand generation