Whitepaper: Engagement for always on, multichannel marketing
Meaningful marketing centers around the customer. Brands can no longer relegate communications to product-centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital channels. To do this effectively you must have a content marketing strategy in place.
As we think about the future, building a customer-obsessed culture comes down to overcoming three key challenges: truly knowing the customer; multichannel, always-on marketing and data driven accountability.
This whitepaper by Oracle Marketing Cloud is a how to guide for creating integrated, meaningful interactions with prospects and customers across all digital channels.