Whitepaper: Engagement for always on, multichannel marketing

January 23, 2015

Meaningful marketing centers around the customer. Brands can no longer relegate communications to product-centric conversations. To engage with prospects and customers in a meaningful way, you must develop tactics to address and align messaging across all digital channels. To do this effectively you must have a content marketing strategy in place. 

As we think about the future, building a customer-obsessed culture comes down to overcoming three key challenges: truly knowing the customer; multichannel, always-on marketing and data driven accountability.

This whitepaper by Oracle Marketing Cloud is a how to guide for creating integrated, meaningful interactions with prospects and customers across all digital channels.

Summary

Topic

Data
Marketing automation
Content marketing
Strategy
Customer insight

Pages

13

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