Whitepaper - Establish events within your marketing budget
Marketers and marketing departments are under increasing pressure to justify spend and show a return on all marketing activity. With flat or declining marketing budgets this pressure is even greater. Events such as trade shows, conferences and seminars have traditionally been good sources of quality leads as well as being a great opportunity to motivate sales staff and push company goals.
This whitepaper looks into the costs involved with events and how to calculate the ROI of a particular event.