Whitepaper: Evolution of the B2B salesperson

November 10, 2014

Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. The B2B buyer’s initial contact with sales would signal the start of a relationship and the beginning of the purchasing journey. Now, the balance of power has shifted. According to a recent study by Google and CEB, the average B2B customer will only contact the sales team once they are 60 per cent of the way through the sales process.

This whitepaper from MarketMakers reveals different ways the sales and marketing can boost conversion rates and improve ROI.

Summary

Topic

Telemarketing

Pages

15

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.