Whitepaper: Five tenets of modern marketing – 1 Targeting

December 6, 2013

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.

Marketing can't be effective if you're unclear who's involved in the buying process. Without the proper strategies in place for data collection and management, your marketing operations will suffer because manual methods aren't geared to helping you meaningfully know, segment and refine your prospects.

This whitepaper will explain how to gather and integrate information to help you gain a better view of your potential buyers.



Marketing automation




0.2 MB

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.