Whitepaper: Five tenets of modern marketing – 4 Analytics
Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. Number four is analytics.
Modern marketing is fuelled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working and which not.
Download this whitepaper to find out how, by implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing have on your overall business.