Whitepaper: Five tenets of modern marketing – 5 Marketing technology
Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. Number five is marketing technology.
Traditionally, marketing technology has been a very task specific, designed to operate within a single functional silo such as email campaign management or leads scoring. Luckily, modern marketers know more now.
This whitepaper by Oracle Eloqua will explain how to align marketing automation, sales force automation (SFA) and customer relationship management (CRM) through the implementation of marketing technologies.