Whitepaper: The funnel and the phone

December 3, 2014

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands seeking to generate, nurture and convert prospects into customers.

This whitepaper written by The Telemarketing Company and B2B Marketing examines the role of telemarketing in the new business buyer ecosystem, and how marketers can maximise opportunities through this channel.


The Telemarketing Company





About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner The Telemarketing Company who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.