Whitepaper - The Grande Guide to lead scoring

August 8, 2011

With this whitepaper you can become proficient in lead scoring in the time it takes to drink a cup of coffee.

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding enquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.

This whitepaper will show you:

  • Why you and your business need to understand lead scoring
  • What uplift you can expect to see from it
  • Step-by-step instructions for how to implement it
  • And where it will go in the future.



Marketing automation



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