Whitepaper: Grande guide to social advertising

December 18, 2014

When you think of social advertising, you might think of the ads you see on the side of your Facebook profile, and you’d be right. Partially.

Social advertising is about advertising on social networks. But it’s also about enticing people to interact with your ads, instead of ignoring them. By using social influence, game mechanics, friend-to-friend content sharing, trusted recommendations, and other social dynamics, brands can increase the value and effectiveness of their marketing spend while simultaneously reducing the cost.

This Oracle Marketing Cloud grande guide reveals the best social advertising practice: outlining the rules, best platforms, and also highlighting the areas that demand caution.