Whitepaper – Guide to integrating email and social media in B2B
During the last six years we have seen an explosion of social media activity, both personally and professionally. A massive 60 per cent of B2B marketers have implemented a social media strategy, or are at least planning to in the next year, meaning it is integral for B2B marketers to combine social with their other marketing methods.
Due to the rapid growth of social media, statistics on the number of friends on Facebook, tweeters on Twitter, members of LinkedIn and pinners on Pinterest are constantly changing. By the time you read this guide the chances are that the statistics* below will be out of date, however they can still be used to illustrate the online phenomenon that is social media.
- 91 per cent of online adults use social media regularly
- 53 per cent of adults who are active on social media follow a brand
- 27 per cent of small and 34 per cent of medium businesses are using social media for business (with a 10 per cent increase year on year)
The purpose of this guide is to provide marketers with a number of ideas and suggestions for integrating your email and social channels by using a variety of activities.