Whitepaper: How to build an army of customer advocates with lifecycle marketing

April 3, 2014

Advocates are a powerful marketing tool. Recruiting them through social media is a cost-effective marketing strategy, but what are the considerations? And what does success look like? In this age of social media, advocates have never been more important – or more powerful. Advocates have been shown to drive ten times more action than that of paid for impressions, proving that not only are social sharers a powerful marketing force to be reckoned with, but that they are also extremely cost effective.

This Tomorrow People whitepaper explores how to maximise the power of recruiting advocates.


Tomorrow People


Customer insight