Whitepaper: How to build an army of customer advocates with lifecycle marketing

April 3, 2014

Advocates are a powerful marketing tool. Recruiting them through social media is a cost-effective marketing strategy, but what are the considerations? And what does success look like? In this age of social media, advocates have never been more important – or more powerful. Advocates have been shown to drive ten times more action than that of paid for impressions, proving that not only are social sharers a powerful marketing force to be reckoned with, but that they are also extremely cost effective.

This Tomorrow People whitepaper explores how to maximise the power of recruiting advocates.


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