WHITEPAPER: How to build out your personas and their buying process
Prospects expect personalisation in this new era of marketing. They want to be spoken to directly, so your marketing should be addressing their precise business pains. Success is tough in this new arena though, it is an issue that can throw up real challenges for inbound marketers who must ‘lure’ customers to their content.
Tomorrow People take a look at why creating incisive personas of your customers is essential to the inbound process.