WHITEPAPER: How to build out your personas and their buying process

July 31, 2014

Prospects expect personalisation in this new era of marketing. They want to be spoken to directly, so your marketing should be addressing their precise business pains. Success is tough in this new arena though, it is an issue that can throw up real challenges for inbound marketers who must ‘lure’ customers to their content.

Tomorrow People take a look at why creating incisive personas of your customers is essential to the inbound process.

Summary

Tomorrow People

Topic

Inbound marketing

Pages

4

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner Tomorrow People who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.