Whitepaper - How to choose which of your customers should be included in your B2B customer satisfaction survey
The raison d’être for any B2B customer satisfaction survey should be "To increase profitable sales". These increases will come from:
- Reduced customer churn
- Selling more to existing clients
- Increased prices
You need to make sure that your most valuable customers are included in any surveys you send out, so that you can get the most valuable feedback. This InfoQuest whitepaper will show you how to select the best customers to complete your surveys, so that you can get the feedback you need and strengthen your relationships with your most profitable customers.