WHITEPAPER: How to get your campaign groove on

January 9, 2015

Digital marketing has transformed how most organisations market today. At the core of successful marketing organisations is the concept of a “demand center” enabled by marketing automation—one that links marketing activity, and the customer buying and sales processes to analytics that close the loop between investment and results. Not surprisingly, savvy marketers are embracing the concept.

This eTrigue whitepaper looks at seven types of campaigns that can help you build successful demand generation programmes.



Marketing automation