Whitepaper: How to optimise lead transfer to sales and see the revenue grow

March 21, 2013

After you've invested time and budget in demand generation, how do you ensure the leads are followed up and turn into real business?

Typically less than 50% of leads are actually followed up, and often the figure is less than 25%.

All too often campaign managers face the challenge of demonstrating ROI on their marketing spend in the face of diminishing returns and a wasted lead generation budget.

This whitepaper explains how you can use an effective lead handover process that achieves marketing ROI - and generates more pipeline for the business.

Summary

Topic

ROI
Marketing automation
Strategy

Pages

8

Size

0.8mb

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