Whitepaper - How to use telemarketing to turbo-charge a demand generation campaign

February 15, 2011

Six ways to use telemarketing as a complementary channel to boost the results of your next campaign.


Marketing messages are amplified and reinforced by repeatedly exposing prospects to a variety of media, so it pays not to rely on any channel as a standalone solution. While B2B marketers are developing a taste for the high-tech tools and tactics enabled by marketing automation, the addition of tried and tested telemarketing to the mix can create an uplift of up to 75 per cent in qualified leads from a typical programme.








About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.