Whitepaper - IP tracking to drive ROI

July 25, 2012

With so much focus on digital activity and 93 percent of B2B purchases starting online, the company website has become the proverbial shop window, the face of the business, with all digital sign posts pointing to it.

But for every B2B site visitor who converts, there are 20 prospects who interact with a company website then disappear.

Research shows that only 5 percent of B2B website visitors go on to transact with that business in the form of an enquiry, information request or purchase.

If you could identify those visitors that choose to just have a look around rather than convert to lead immediately, how would that impact your business? This Lead Forensics whitepaper shows you how IP look-up technology can help you identify those anonymous visitors and increase the ROI on your online marketing.

Summary

Lead Forensics

Topic

ROI
Content marketing
Strategy
Digital

Pages

4

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner Lead Forensics who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.