Whitepaper - Lead Follow-up guide

January 31, 2013

With the best will in the world, there’s not a single lead generation company that can provide you with a sales-ready lead that just needs a call to convert.
It’s likely that they’ll need some work before they’ll convert, so getting the follow-up right is essential.
This guide provides tips on the five steps that anyone can take which, if followed, are guaranteed to improve your lead conversion rate and the efficiency of your campaigns.







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