Whitepaper: Lead scoring & content marketing – Squeezing more from telemarketing
Lead scoring tells you where a contact is within the sales process, while content helps keep them engaged. But can the benefits be transferred to your telemarketing programme? Can telemarketing actually improve scoring and content?
Smart firms are realising that telemarketing can contribute insight for future content, and validate scoring. Plus telemarketing agents recognise the benefit of changing the call from a ‘sales call’ to a knowledge conversation.
Download this whitepaper from SCi Sales to find out how telemarketing can improve your scoring and content.