Whitepaper - Managing marketing compliance under the new Advertising Standards Authority's online remit

June 2, 2011

Keep your messaging free of potential regulatory conflicts with an automated workflow and approval platform.

UK Advertising Codes are among the strictest in the world, and the ASA (Advertising Standards Authority) monitors the media to check that its codes are adhered to. It can take as little as a single complaint for the ASA to take corrective action against a marketer.

In the past the ASA's remit only covered paid-for ad space, but this remit has been extended to include company websites and social media.

This whitepaper shows you how to avoid compliance issues and get a firm handle on every possible touch point between your organisation and your customers.

Summary

Topic

Marketing automation
Strategy

Pages

4

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