WHITEPAPER: Marketing automation and CRM integration

October 27, 2014

It's an age-old problem: sales and marketing don't work well together. Marketing thinks sales isn't following up with the leads they're driving. Sales thinks marketing isn't driving enough quality leads.

This Salesfusion whitepaper looks at how a well integrated marketing automation platform can alleviate the misalignment between marketing and sales.

 

Summary

Topic

Marketing automation

Pages

7

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