WHITEPAPER: Marketing automation and CRM integration
October 27, 2014
It's an age-old problem: sales and marketing don't work well together. Marketing thinks sales isn't following up with the leads they're driving. Sales thinks marketing isn't driving enough quality leads.
This Salesfusion whitepaper looks at how a well integrated marketing automation platform can alleviate the misalignment between marketing and sales.
Summary
Topic
Marketing automation
Pages
7
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