Whitepaper: A marketing executive's guide to manipulating the sales team
Sometimes it can feel like the sales team ignore the leads marketers generate, leave campaign collateral gathering dust on the shelf and create other collateral that marketing has no control over. Unfortunately, this goes on in businesses across the world. But it doesn’t have to be like this. Marketscan reveal four simple steps to get sales and marketing alignment right.
This whitepaper provides a simple step-by-step guide to getting both the sales and marketing departments on the same page.