Whitepaper: Multi-channel marketing optimisation

February 27, 2012

Managing the outputs of multi-channel marketing: digital and traditional
How to process, control and qualify multi-channel contacts, wherever they come from... 

This Celsius whitepaper proposes how to use data processing and modelling techniques to process and control a steady flow of well-qualified leads in a changing marketing platform.



Demand generation




1.1 MB

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