Whitepaper: The new EU data regulation and its impact on B2B direct marketing
Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by a new regulation, which means the same law will apply across all EU Countries.
This SCi Sales whitepaper explores the implications of the new data regulation law and how to overcome these changes.
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