Whitepaper - PR in a changing media landscape
In an increasingly connected, web-based world we need a new mindset. Many commentators have spoken about the basic model for media and marketing being broken. While media fragmentation is seen as a challenge, an expanding range of media options is also an opportunity.This whitepaper, written by Samantha Dawe, director at The Think Tank, offers advice and context to allow brands to successfully navigate the complex post-digital media landscape.
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