Whitepaper - Pre headers: Key to improving open rates
In this guide email marketing expert Michael Bairstow helps you to understand the importance of pre-headers, how you can make them work for you and why they can be used for a variety of reasons in your email marketing campaigns.
• The pre-header as an incentive
• Call to actions
• Trust earning text
• The pre-header's important to viewing emails on Smartphones and much more!
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