Whitepaper: Pushing past send – Four ways to survive the looming e-maelstrom

March 24, 2015

By 2017 there will be 206 billion emails sent every day to 4.9 billion email accounts. Even in 2015, there are 100 billion spam emails churned out on a daily basis. Cutting through all of that digital clutter requires thinking past the send button to leverage a mixture of tactics that will drive significant and measurable results from all of your marketing, not just email.

This guide from Oracle Marketing Cloud provides a checklist for comparing your current email marketing against four core areas where marketing automation can extend the power of email: audience targeting, automated marketing tactics, enabling sales and measuring results.



Marketing automation



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