Whitepaper: Pushing past send – Four ways to survive the looming e-maelstrom
By 2017 there will be 206 billion emails sent every day to 4.9 billion email accounts. Even in 2015, there are 100 billion spam emails churned out on a daily basis. Cutting through all of that digital clutter requires thinking past the send button to leverage a mixture of tactics that will drive significant and measurable results from all of your marketing, not just email.
This guide from Oracle Marketing Cloud provides a checklist for comparing your current email marketing against four core areas where marketing automation can extend the power of email: audience targeting, automated marketing tactics, enabling sales and measuring results.