Whitepaper - Pushing past send: How to get the most from your email campaigns

August 8, 2011

294 billion emails were sent out per day in 2010. 90 per cent are considered spam. How can you make your email stand out from the crowd?

Cutting through all of that email clutter requires thinking past the send button to leverage a mix of tactics that will drive significant and measurable results from all of your marketing, not just email.

Use this guide as a checklist to compare your current email marketing against four core areas where marketing automation extends the power of email: audience targeting, automated marketing tactics, enabling sales and measuring results.

Summary

Topic

Marketing automation

Pages

18

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