Whitepaper - Real time marketing: Driving results through insight, interaction and inventions
Real time marketing (RTM) is suddenly of-the-moment (pun intended). The phrase has gone into hyperdrive - it's everywhere you turn.
But the intense interest over RTM is deserved. A brand's ability to engage its target audiences with extreme topicality has never been more resultful, thanks to new data technologies and better tools that have added science to the art of intersecting prospects and customers.
This ebook explores RTM at a level that is actionable for brand marketers: what it is, what it isn't, and how to bring all the necessary marketing and organisational components together. In today's high-value-content world, RTM is rapidly becoming core to brand differentiation, customer engagement, heightened demand and, ultimately, business success.