Whitepaper - Realising the value of data

February 15, 2011

As companies face ever mounting global competition, the ability to manage information is set to play an increasingly important role in competitive strategy. The ability to capture information on customer needs and marshal the resources of the firm to deliver solutions tailored accordingly is vital for any business.

However, an information enabled strategy can only be as good as the information on which it is based. Companies need to ensure the quality and accuracy of the data entered into their CRM systems if they are to provide a sound basis for subsequent decisions about the business.

This whitepaper shows you how to determine the relevant information to collect, how to ensure data quality and how to extract the full value from your data.

Summary

Topic

Customer insight

Pages

11

About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner %company:title who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.