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Whitepaper: The rise of the marketer

March 20, 2015

Marketers have seen their jobs transform over the past ten years. The transformation is happening again but faster this time. Research commissioned by Marketo found that, more than 80 per cent of senior level marketers say they need to restructure marketing to better support the business. And 29 per cent believe the need for change is urgent.

This research from the Economist Intelligence Unit, commissioned by Marketo, takes a look at how the role of the marketer is changing and how marketing drives engagement, experience and revenue.

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Summary

Marketo

Topic

Email

Pages

30

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Marketo who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy