Whitepaper: The rise of the marketer
Marketers have seen their jobs transform over the past ten years. The transformation is happening again but faster this time. Research commissioned by Marketo found that, more than 80 per cent of senior level marketers say they need to restructure marketing to better support the business. And 29 per cent believe the need for change is urgent.
This research from the Economist Intelligence Unit, commissioned by Marketo, takes a look at how the role of the marketer is changing and how marketing drives engagement, experience and revenue.