Whitepaper: Seven secrets of campaign ROI

March 27, 2012

Seven ways to make a positive campaign impact with intelligent, joined-up data.

We’ve known for some time that the data used in a direct marketing campaign has a bigger impact on the results than any other element. But the way in which we should be using data to improve the real effectiveness of campaigns is often misunderstood – or simply badly implemented.

This D&B whitepaper highlights seven ways to improve your campaign ROI by making more intelligent use of data.







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