Whitepaper: Seven secrets of campaign ROI
Seven ways to make a positive campaign impact with intelligent, joined-up data.
We’ve known for some time that the data used in a direct marketing campaign has a bigger impact on the results than any other element. But the way in which we should be using data to improve the real effectiveness of campaigns is often misunderstood – or simply badly implemented.
This D&B whitepaper highlights seven ways to improve your campaign ROI by making more intelligent use of data.