Whitepaper - The strategy of demand generation
Demand Generation is strategic. We are going to discuss where Demand Generation fits into a business and why it must be strategic to be of any value, why it’s not just a numbers game.
Sales productivity will sky-rocket as a result of a systematic and strategic demand generation programme. You can do the same with less, or you can do more with the same size team.
It just takes time and planning, both of which are commodities that good marketers know how to manage well.