Whitepaper: Three reasons why now is the time to invest in data

March 31, 2015

Studies show that UK businesses are losing 17 per cent of potential revenue through bad data lists. By Investing in an up-to-date data list, companies are able to identify and target key decision makers while retaining their revenue. Rather than a luxury that a tight budget cannot afford, data should be seen as a fundamental need for marketing departments striving to achieve its goals.

From choosing the right supplier to post-purchase verification, this paper by Marketscan highlights the three key reasons why investing in data has become a necessity.