Whitepaper: The top seven success factors for optimizing the customer experience with a CXM platform

February 28, 2014

While marketers are sold on the benefits of integrated marketing for driving customer engagement and delivering a seamless customer experience, they soon find they can’t execute the strategy effectively with their existing, disparate set of marketing tools. That’s why marketing organizations are turning to a centralized platform to enable true integrated marketing and a cohesive, excellent customer experience.This whitepaper explores seven key factors for Optimizing the Customer Experience With a CXM Platform



Customer insight