Whitepaper: Towards customer centricity – Research, analysis and best practice

January 7, 2014

This whitepaper gives and overview of the results and key takeaways of a research project carried out by B2B Marketing in collaboration with EY to assess the degree to which customer centricity is engrained in B2B Marketing.

Alex Aspinall, head of content at B2B Marketing, discusses these findings in detail as well as offers possible explanations for the emerging trends. Alex’s insight is complemented by Aaron Bean, advisory services, UK&I sales and marketing group lead at EY, who goes on to offer two best practice pieces explaining how marketers can put their customers first without over exposing their organisations to undue risk.

Download this whitepaper by B2B Marketing and EY to find out more about the findings of the research and discover what marketers are doing to ensure their customers and prospects are placed at the heart of business considerations, messaging and brand touch points.



Customer insight




0.84 MB