Whitepaper: Tracking your content marketing ROI
In B2B marketing content remains king, however, proving content's worth remains a struggle for many professionals. This is because marketing teams forget about measurement during content creation, so they don't set up objectives or goals. Even when goals are set up, they are often not aligned to the metrics that matter to stakeholders.
This Marketo whitepaper offers a step-by-step guide that will enable marketers to work out the ROI on their content marketing campaigns.