Whitepaper: Use your customer database to boost the sales pipeline
Regardless of the product or service a business offers, its greatest asset is its existing customer base. To keep in touch with this important group of people it is absolutely essential that your customer database is; fit for purpose, contains relevant and accurate data, as we all provides the information you need to create targeted and personalised marketing campaigns.
This Marketscan whitepaper offers a four-stage process which will help you leverage your database for increased profit.
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