Whitepaper: Wait before you send. The direct marketing checklist
Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront costs when running a direct campaign; as a result a scrupulous approach to reviewing all areas is necessary – from data integrity to relevance of personalisation.
This whitepaper by Marketscan reveals five top tips to ensure that your direct marketing campaign achieves its full potential.